Cellar Sessions with Holly

Marketview Liquor is excited to announce our first ever series of wine education classes, Cellar Sessions with Holly!  These classes will cover a wide range of wine topics, from the basics to an in-depth look at different countries and the wines they offer.

General Information About the Classes

  • All classes will take place in “The Wine Cellar” at Marketview Liquor
  • All participants must be 21 years to attend (ID required)
  • All classes are $20 per person (to be paid on arrival at the registers)
  • Each class holds a maximum of 12 people
  • Reservations are REQUIRED (phone number and email required at the time of reservation)
  • Reservations must be made through the front registers (by phone or in person)
  • Must have a minimum of 8 people signed up for the class to take place

Classes Being Offered

WINE 101

In this session, we will start at the very beginning. A very good place to start! You’ll learn how to taste wine, how to describe wine, how to evaluate wine, how to store wine, and how to pair wine. All this while you are tasting your way through the BIG 6 grapes of the world. A great way to expand your palate for wine and broaden your viticultural horizons…


Tuesday, March 5th, 2019 6pm – 7:30pm-SOLD OUT
Wednesday, March 6th, 2019 2pm – 3:30pm-4 spots left

Tuesday, March 12th, 2019 6pm – 7:30pm-4 spots left
Wednesday, March 13th, 2019 2pm – 3:30pm-5 spots left

Tuesday, April 2nd, 2019 6pm – 7:30pm-SOLD OUT

Must call us to reserve your spot! 888-427-2480


Join us for a virtual wine tour of one of the most worshipped wine lands in the world. France is a treasure trove for wine lovers, and each region has its own traditions, character and flavor. We’ll take a trip through some of the most iconic regions in the country and taste the signature French classics. Francophile wannabes, this is the session for you…


Tuesday, March 19th, 2019 6pm – 7:30pm-SOLD OUT
Wednesday, March 20th, 2019 2pm – 3:30pm-1 spot left

Tuesday, March 26th, 2019 6pm – 7:30pm-SOLD OUT
Wednesday, March 27th, 2019 2pm – 3:30pm-7 spots left

Tuesday, April 9th, 2019 6pm – 7:30pm-4 spots left
Wednesday, April 10th, 2019 2pm – 3:30pm-8 spots left

Must call us to reserve your spot! 888-427-2480


Italy has 20 completely unique wine-making provinces, which makes it a bit confusing to get to know! But this session will take you on a lay of the land and introduce you to some of Italy’ most famous grapes and terroirs (distinctly different growing regions). Learn the culture behind Italian wines and why they are so amazingly versatile at the table!


Tuesday, April 16th, 2019 6pm – 7:30pm-SOLD OUT
Wednesday, April 17th, 2019 2pm – 3:30pm-SOLD OUT

Tuesday, April 23rd, 2019 6pm – 7:30pm-SOLD OUT
Wednesday, April 24th, 2019 2pm – 3:30pm-SOLD OUT

Tuesday, April 30th, 2019 6pm – 7:30pm-4 spots left
Wednesday, May 1st, 2019 2pm – 3:30pm-8 spots left

Must call us to reserve your spot! 888-427-2480


Small is beautiful – that is what best describes Austrian wine, when put into international perspective. There are no run of the mill wines, but rather “specialties of terroir”. Austrian wine is one of the most interesting phenomena happening in the world right now. These wines are finding their way to some of the best restaurant wine lists in the country and are being appreciated by wine experts and highly acclaimed by journalists. Join us for a virtual tour of the Austrian wine regions while you discover Austria!

Tuesday, May 7th, 2019 6pm – 7:30pm-10 spots left
Wednesday, May 8th, 2019 2pm – 3:30pm-4 spots left

Must call us to reserve your spot! 888-427-2480


May is Riesling month in the Finger Lakes, so let’s pay tribute to our rock star grape!  Riesling wines are being produced in regions all around the world – Germany, France, Australia, New York, Washington State…. even New Zealand.  We’ll take a stroll around the world and taste why Riesling is known as the chameleon grape – it takes on the flavor of the region in which it grows.  A great way to welcome the warmer weather – with a crisp, refreshing glass of Riesling!

Tuesday, May 21st, 2019 6pm – 7:30pm-10 spots left
Wednesday, May 22nd, 2019 2pm – 3:30pm-10 spots left

Tuesday, May 28th 2019 6pm – 7:30pm-10 spots left
Wednesday, May 29th, 2019 2pm – 3:30pm-12 spots left

About The Instructor

Holly Howell grew up in a food-loving family in Pittsford, New York. Her family has owned a Cooking School called “The Seasonal Kitchen” for over 45 years. She was the wine columnist for the Rochester Gannett Democrat and Chronicle newspaper for 13 years, and has been a wine consultant at Marketview Liquor since 2015. She often speaks at special wine events, judges at international wine competitions, and leads many educational wine seminars and programs in Rochester and the surrounding areas.

Since 2013, Holly has been an official Wine Host for AMAWaterways River Cruises in Europe. She has led wine-themed tours through some of Europe’s most picturesque wine regions, including the Rhine of Germany, the Danube of Austria, the Gironde of Bordeaux, and the Douro of Portugal. The cruises include winery visits and daily wine seminars aboard the ship presented by Holly.

Holly is a CSW (Certified Specialist of Wine) through the Society of Wine Educators; a CS (Certified Sommelier) through the Master Court; and is currently pursuing her diploma through the WSET (Wine and Spirits Education Trust). Holly loves to teach and has an enthusiastic and fun approach to learning!