The look of Cowboy Bourbon 2017 is simply magnificent. In the glass, itís a beautiful dark reddish brown looking like mahogany. The light struggles to penetrate the dark, opaque whiskey. There are a few highlights of dark red, brown and dark gold. As the bourbon diminishes in the glass, it takes on a color of deeply burnt copper. The legs are reluctant and short, preferring to bead up around the top of the glass as if held in suspension.