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About Us

Vintage Liquors Original store sign of Vintage Liquors, opened in 1972 by Mike Palmeri and his brother Dan.

The History of Marketview Liquor in Rochester

In 1972, my brother Dan and I opened "Vintage Liquors," in Penfield, NY, a Rochester suburb. This small wine and liquor store began as a part-time venture, but a few years later, I purchased Dan's share and started working it full-time. Because of lease issues, I moved the business into a 4,500 square-foot store in the Henrietta Plaza and renamed it "Marketview Liquor" because of its view of the Tops grocery store. It was a challenging transition as we had moved away from our established customer base. After a three-year struggle and an intense advertising campaign, our volume started to grow and we began to "break even." Soon we needed an outside warehouse, and then an even larger retail location in the plaza. In 2003, we moved to our present location, which is about 27,000 square feet and includes storage and warehousing. Since then, our business has steadily increased, and Marketview Liquor has become the most recognized name in the area. In 2007, we launched our website and now ship to numerous states across the country - making us a nationally known wine retailer.

Store Marketview Liquor's present location. 27.000 sq foot space on Jefferson Road in Henrietta, NY.

The success of Marketview Liquor is not only due to the location and advertising, but also the dedication and hard work of the wonderful staff that has developed over the years. Our customers enjoy a wide range of products at competitive prices. Our Wine Specialists and Customer Service Team are very knowledgeable about the wines and spirits we sell. We are constantly seeking new products, and are happy to help fill special orders or assist with events and weddings. As a family-run business, our goal is to continue to offer the widest range possible of wines and spirits at the best prices, as well as superior service you won't find at the big box wine stores.

Benefits of Shopping for Wine and Liquor at Marketview Liquor

Aside from our extensive selection, you'll also receive several different benefits when you choose to order wine or liquor from us. We believe that buying high-quality wine and liquor shouldn't break the bank, so we offer a variety of discounts and promotions on some of our favorite selections. You'll have plenty of opportunities to save money when you order from us. Some of the benefits you'll receive include:

Place an Order Today

At Marketview Liquor, we have a wide product selection so you can find wine or liquor you'll love every time. Whether you want to try something new or stock up on your go-to bottles, you're sure to find a favorite.

- Mike Palmeri (Owner and Founder)